Google Analytics / GTM on booking page

Meety lets you connect your Google Analytics or Google Tag Manager pixel on the booking page, the appointment confirmation, and the gift or membership card purchase confirmation. This lets you measure how customers behave on your booking page and track conversions for paid campaigns.

Setup

To connect GA/GTM pixel:

1. go to the Booking page section (in the left panel),
2. in the right panel find the "Marketing" section,
3. fill in the "Google Tag Manager ID" field.

That's it! After some time, you should see data in your Google Analytics.

Cookie Consent (GDPR Compliance)

Meety integrates with Cookiebot to ensure GDPR compliance for your analytics tracking. To properly handle cookie consent:

1. Add Cookiebot Template to GTM: In your Google Tag Manager container, add the Cookiebot template
2. Configure Domain Group ID: Use our Cookiebot domain group ID: 67e132bd-c3a6-4c95-b674-7cf4f3d7bc8c
3. Set up Consent Mode: The Cookiebot template will automatically handle Google's Consent Mode v2, ensuring your analytics tags only fire when users have given proper consent

This integration ensures that your Google Analytics tracking respects user privacy preferences and complies with GDPR requirements automatically.

Important: Not respecting user privacy settings and GDPR compliance can lead to account suspension or banning. Always ensure proper cookie consent is implemented.

Conversion tracking

When a booking is created, and when a gift or membership card is purchased, Meety sends an event to the dataLayer in the following format:

{
  "event": "purchase",
  "value": 100,
  "currency": "EUR", // Currency of the facility
  "transaction_id": "123456789" // Booking or card ID in Meety so the same conversion is not counted twice
}

The event is sent on the appointment confirmation page (/booking-confirmation/...) and on the card confirmation page (/card-confirmation/...). Your GTM container loads on both pages. value is the booking total or the card purchase price, and currency is the facility currency.